Visual Marketing Tips For Small Business
How do you tell your story visually? How do you use images and design to market your small business? There is a new book out now that answers all your questions on this topic, and shows you through wonderful, eye-opening examples.
By authors David Langton and Anita Campbell (of Small Business Trends), the new book is ?Visual Marketing: 99 Proven Ways For Small Businesses To Market With Images And Design.? The book offers brilliant examples of visual marketing tips for small business that are easy to digest for any entrepreneur that needs advice when using images for marketing.
According to the book, ?The world is visual. We use our eyes to take in much of the content that influences our behavior, tempers our reactions, and informs our decisions. Whether it?s on the web, in a brochure, or live in person, the most effective solutions are ones that unexpectedly grab our attention.?
This is very true and on point. Every small business owner and entrepreneur looking to market his or her business must agree with the fact that visual marketing is an important step in building a brand, protecting its reputation and getting noticed by customers. This book helps achieve all of this.
Here are a few of our personal favorites of visual marketing tips for small business:
#3: Augmenting the reality of mobile advertising: Sharing brand information visually over mobile devices through apps. Simply put, the world is going mobile. All small businesses need to find a way to market their business through a smart phone.
#19: Good service is earned: Making a brand statement and creating viral content through infographics. We are huge believers of infographics on UnderstandingMarketing.com. In fact, we have an entire Pinterest page devoted to infographics.
#33: Blogger outreach in the cloud: Using a visually inspired word cloud to start a conversation with a blogger. Blogger outreach is a skill that is acquired through experience, not necessarily through education. But word clouds are highly effective with bloggers and should be used by small businesses in an effort to build relationships online.
#50: Jump-start a new package design: Creating quality packaging can lead to getting carried by more retailers. Product packaging can be everything to a small business ? or any business for that matter. Do not skimp on lawyers, accountants, and product packaging.
Anita Campbell and her husband, Kevin, with Chrisanne and John Sternal
#69: Changing perceptions one school at a time: Using a marketing pamphlet to update an organization?s image. Marketing can inject a lot of life into any brand. A pamphlet or promotional flyer is a quick way to get the ?new? word out on your business or organization.
The UnderstandingMarketing.com team sat down with Anita Campbell to discuss her book, as well as a number of different topics in the field of running a business, public relations, marketing and, of course, the huge success of Small Business Trends and BizSugar.
?Visual Marketing? is a book for every business. It has all the visual marketing tips for small business you need to succeed and it is written by people you would spend top dollar on for consulting. Don?t delay. Buy this book. Even if you implement just one tactic it won?t be long before it pays for itself.
Have you tried incorporating visual marketing into your small business? What tactics did you employ and how did it turn out? Drop us an email or leave a comment. Also, feel free to offer your own thoughts of the book by leaving a comment below.
michelle rounds michelle rounds cabin in the woods dan quayle brett favre packers stock packers stock
No comments:
Post a Comment